Public Relations Campaigns Lab Report Example | Topics and Well Written Essays - 2500 words - 1

Public Relations Campaigns - Lab Report Example It is necessary to tackle areas of the public relations campaign that are essential for the success organization of the Olympic Games. The main area of focus will be the 2012 London Olympic Games. Olympic Games have emerged as a significant international sporting event where several persons take part in diverse competitions. The event is held after every four years. It involves the participation of more than two hundred countries at any given time. Although the events are of international status, only good public relations exercise can ensure the success of the games. The organizers of such events have dedicated immense resources towards the public relations campaigns. A good example was the latest Olympic Games that held in London in the United Kingdom in the year 2012. The Olympic Games held in London majorly achieved its main objectives because many participants received their medals and raised the flag of their nations into the international limelight. However, there are doubts concerning whether the brand sponsors of the Olympics achieved their goals of conducting the public relations campaign for the games. While it is true that the games boosted the recession threatene d economy of the United Kingdom, the same cannot be true about all the products available for sale during that period (Matera & Artigue, 2010). A global public relations group called ECCO conducted an international survey on the effects of public relations campaign on the London 2012 Olympic Games and generated several findings. There is a wide held belief that the event changed Britain’s image on the positive note. It helped boost international trade and tourism for Britain. As a result, there have been increased positive perceptions about the products and services from Britain among the world community (Gregory, 2010). The intense public relation campaigns allowed the United Kingdom to

Pain spectacles rule the roost Essay Example | Topics and Well Written Essays - 500 words

Pain spectacles rule the roost - Essay Example Of all other discriminations that we are aware of, Peter Singer (5 April 1973) had reminded us, â€Å"one should always be wary of talking of â€Å"the last remaining form of discrimination,†Ã¢â‚¬  which is the discrimination carried out by humans towards animals. He argued that like any racist or sexist, we believe that animals have an inferior status to us because they belong to some other species and calls this attitude, ‘speciecism’ (Singer, 5 April 1973). It is true that humans have never had the habit of viewing animals as equals. But are we as a species, sympathetic to even other human beings’ pain, once we shed the cultural and moralistic attires that we have learned to wear through human history, and stand naked in our basic human instincts? A comparison of our attitudes towards animals, especially in the context of our habit of entertaining ourselves in watching dog-fighting and bull fighting can be made with our attitude towards violence in spo rts. The logic is quite compulsive. Singer (5 April 1973) has rather been blunt in his arguments regarding animal liberation. He observed nonchalantly that â€Å"people who eat pieces of slaughtered non-humans every day find it hard to believe that they are doing wrong† (5 April 1973). The Roman elites who enjoyed the fighting spectacle between the enslaved humans used to bring perfumed hand kerchiefs to the venue to avoid the distasteful smell of blood becoming too strong.